On the Art:21 blog

Joe Fusaro intervews Esopus editor Tod Lippy.

From the interview:

"...it seemed like it was worth a shot to try to do a magazine that literally had nothing in it that was for sale.  So, in order to do that, I created a non-profit entity, the Esopus Foundation Ltd. We’re a 501(c)(3) and we depend on contributions from foundations and individuals to make up for the money we lose from not being able to count on advertising"

Go there.